Digital Marketing Specialist
(1-3 years)

Job Description: 

  • Knowledge of ranking factors and search engine algorithms.
  • Perform competitive analysis and identify gaps, Conduct keyword research using various tools.
  • Implement link building strategies and manage backlinks to build online authority.
  • Follow SEO trends and stay up to date with new tools and practices.
  • Track and analyze website traffic flow and provide regular internal reports.
  • Know Outreaching, Classified Submissions, Local & Business Submission, NAP Consistency, Local SEO, Infographics, Guest Posting & other Link Earning as well as link building techniques.
  • Drive & execute link building plans.
  • Good understanding of Keyword Universe & importance of Landing Pages.
  • The ability to work with back-end SEO elements such as robots.txt, metadata, site speed optimization, and related skills.
  • Manage Organic Social Media Platforms- Facebook, LinkedIn, Instagram, Twitter, Snapchat, Pinterest, YouTube etc.
  • Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten Indian & Overseas audiences and promote brand-focused messages.Managing PPC campaigns, monitoring reports, and ROI.
  • Creating innovative content.
  • Overseeing the company's email marketing campaigns.

Must have skills: 

  • Should have prior experience in SEO, SMO & Content Creation.
  • Proven working experience as an online marketing executive.
  • Understanding of digital marketing concepts.
  • Knowledge of different web analytics tools.
  • Content and creative writing skills.
  • Excellent communication skills.

Preferred skills: 

  • Content Marketing
  • Data/Analytics
  • Social Paid Advertising
  • Email Marketing
  • Google Adwords & PPC
  • Conversion Rate Optimization (CRO)
  • Marketing Automation