Job Description

• Basic knowledge of ranking factors and search engine algorithms.
• Perform competitive analysis and identify gaps, conduct keyword research using various tools.
• Implement link building strategies and manage backlinks to build online authority.
• Follow SEO trends and stay up to date with new tools and practices.
• Track and analyze website traffic flow and provide regular internal reports.
• Know Outreaching, Classified Submissions, Local & Business Submission, NAP Consistency, Local SEO, Infographics, Guest Posting & other Link Earning as well as link building techniques.
• Drive & execute link building plans.
• Good understanding of Keyword Universe & importance of Landing Pages.
• The ability to work with back-end SEO elements such as robots.txt, metadata, site speed optimization, and related skills.
• Manage Organic Social Media Platforms- Facebook, LinkedIn, Instagram, Twitter, Snapchat, Pinterest, YouTube etc.
• Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten Indian & Overseas audiences and promote brand-focused messages.Managing PPC campaigns, monitoring reports, and ROI.
• Creating innovative content and passionate about creating reels and videos with innovative edits and strong editing tool expertise.
• Overseeing the company’s email marketing campaigns.

Must Have Skills

• Should have prior experience in SEO, SMO & Content Creation.
• Proven working experience as an online marketing executive.
• Understanding of digital marketing concepts.
• Knowledge of different web analytics tools.
• Content and creative writing skills.
• Excellent communication skills.

Preferred Skills

• SEO, SEM, SMM
• Content Marketing
• Data/Analytics
• Social Paid Advertising
• Email Marketing
• Google Adwords & PPC
• Conversion Rate Optimization (CRO)
• Marketing Automation